Xcaret
Anamorphic Experience
Taima Studio x Xcaret and FITUR 2026 in Madrid
The process
Taima Studio designed and produced a 3D anamorphic visual installation that transformed the lobby space into an immersive storytelling environment.
A 4-meter-high by 6-meter-wide screen displayed a tridimensional anamorphic piece representing Mexico through jungle elements, Mayan motifs, and native wildlife. The visuals then transitioned seamlessly into a representation of Madrid, symbolizing the cultural and business connection between both countries.
The installation:
The anamorphic content was carefully designed to work from the main viewing angle, maximizing impact and realism.
The large-format screen and the three-dimensional illusion turned the lobby into a visual landmark, encouraging guests to pause, observe, and engage with the space.
The result was a powerful first impression that elevated the event atmosphere from the moment guests arrived.
THE Result:
The installation successfully positioned Xcaret as a boutique, innovative, and culturally rich brand.
Guests experienced a memorable visual moment that sparked conversation, reinforced the Mexico–Spain connection, and set the stage for networking and business development.
The project demonstrated how immersive visual storytelling can transform architectural spaces into emotional brand experiences.
OVERVIEW
For FITUR 2026 in Madrid, Xcaret organized a private, high-profile event to welcome guests from Mexico and Spain. Mexico was the featured country this year, and Xcaret (one of Mexico’s leading boutique hotel groups) hosted an exclusive gathering designed to encourage meaningful connections and business opportunities between both regions.
The event took place in a lobby space where guests were received with a large-scale immersive visual experience.