Taima Studio x Bodegas El Vuelo x Wine Paris
AR FILTER
EL VUELO AR. WINE PARIS
Overview
Taima Studio expanded the visual identity of Bodegas El Vuelo into Extended Reality by designing a custom suite of Augmented Reality (AR) experiences for the international exhibition Wine Paris 2026.
The studio developed three distinct AR filters based on the flagship bottles: Inventor, Soñador, and Ermita del Conde. The objective was to translate the vineyard's sophisticated and dreamy essence into an interactive digital touchpoint, allowing international attendees to engage with the brand's narrative in real time.
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The process:
Taima designed an end-to-end technical pipeline to ensure the AR experience ran smoothly on mobile devices without compromising visual quality. The studio optimized the 3D assets, animations, and visual effects to create an immersive, lightweight, and high-fidelity interaction tailored for a fast-paced exhibition environment like Wine Paris.
The core of the interaction relied on precise image-tracking technology. Taima mapped the physical labels of Inventor, Soñador, and Ermita del Conde to serve as the digital anchors (trackers). When scanned via a smartphone, the physical bottle triggers the AR filter, making the unique narrative and illustrations of each label seamlessly come to life and expand into the user's physical surroundings.
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Result:
The deployment at Wine Paris 2026 successfully transformed traditional product packaging into an immersive storytelling medium. By blending physical print with precise augmented reality tracking, Taima Studio created a highly engaging, low-friction digital touchpoint that significantly boosted brand interaction and memorability during the exhibition.
The project highlights the studio’s expertise in Extended Reality (XR), demonstrating an ability to deliver optimized, high-fidelity interactive experiences that connect luxury products with contemporary international audiences.
The Crossing
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