Taima Studio x Alpura
Live Design Experience
ALPURA
Overview:
For the launch of Alpura’s new line of cheeses, the brand organized a live presentation during a large public event. The main highlight of the experience was the appearance of Alpura’s mascot, its iconic cow, on a giant screen. The mascot would “connect” to the event through a live video call, allowing it to interact in real time with the host and introduce the new products to the audience.
Taima was responsible for the full design and development of this interactive video experience. Our goal was to create a seamless and believable interaction, offering the audience a fun, engaging, and memorable moment during the live presentation.
The installation
To bring Alpura’s cow to life, we designed the character and developed its interactive animation using Touch Designer and Cinema 4D. The mascot’s movements and expressions were animated in real time, giving the impression that it was actually speaking to the presenter and responding during the conversation.
The setup allowed for live performance control, ensuring smooth synchronization between the presenter on stage and the digital character on the screen. The result was a fluid, natural interaction that felt spontaneous and authentic to the audience.
Result:
The activation achieved exactly what Alpurna aimed for: a dynamic, innovative presentation that surprised and entertained the audience. The realistic animation and real-time interaction made the mascot feel present and alive, strengthening the emotional connection with the brand and successfully introducing the new cheese line in an original and memorable way.
UP NEXT
TECBOT
xcaret
The Crossing
View all